Thursday 17 May 2007

Boxfresh Vs William Cheshire


Introducing Boxfresh v’s William Cheshire.

The latest collaboration from pioneering British Streetwear brand Boxfresh comes in the form of urban adornment. The London based designer William Cheshire worked closely with the brand to produce a men’s and women’s collection fresh out the Box.

The crowning piece holds the title: Boxfresh Towers. An un-missible urban statement, worn heavy around the wearer’s neck, a menacing metropolis not for the faint-hearted.

An angular feel and raw styling result in a collection of original jewellery that is instinctively Boxfresh.

Men
ID bracelets sit raw and heavy. The hard lines and negative space gesture the modern city. A contemporary classic, the id bracelet boasts a black oxidised finish making it a truly wearable piece. The men’s ring echoes the architectural mood. Stamped with the Boxfresh teardrops the ring portrays an undiluted street look. Cubic layers build up the unlikely necklace, a focal point for the men’s range.

Women
Buildings viewed through the distinctive Boxfresh girls eyes. Towers fall delicately to a point, mixed with playful rainbows, stars and clouds. A resin palette feels deliberately rich in urban connotations mixing with cool silver for a chic, street look. A necklace, earrings and bracelet make up the unique women’s collection, understated luxury meets fresh urbanity.

Notes
Prices range from approx. £40 - £130
Items can be purchased from Boxfresh, Covent Garden
For More Information see www.boxfresh.com
William Cheshire profile www.williamcheshire.com
For press information contact phoppins@boxfresh.co.uk

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