Lights, Drummers, Action; Boxfresh kicked off their launch for AW08 with a bang on Tuesday night. The runway on level five played host to a collection of Boxfresh must haves. Models magnumed and blue steeled their way down, sporting sexy, Grace Jones inspired pieces with flashes of orchid and violet from the mainrange collections and block colours with geometric lines from LTD. The entire Boxfresh collection stems with core, rises to direction and elevates to the high end range; LTD, catering for the street savvy consumer to the edgy taste maker. The evening celebrations spilled over to the Boxfresh flagship store on Covent Garden where the winner of our Cut and Paste 2007 campaign was presented her Raleigh/ Boxfresh BMX and £1,000 prize money. Boxfreshers and partners moved onto a mezze of B'Stilla, Bellydancing and Bonding for what turned out to be a successful, productive and standard setting launch.
