Friday 15 February 2008

Elli's view: Work Experience at Boxfresh ...


The first day of any new routine is always daunting, I met up with Daniel who I know quite well and he took me round the office introducing me to people and giving me my 2 week schedule. I am hopeless at remembering names and so when there were 15 or so of them being thrown at me I thought “forget it!” But, I have to say I think I did quite well, I know NEARLY everyone’s names and I think most of them know mine!
I have been doing pretty much everything there is to do in the office and I spent a day in Covent Garden in the store which was really fun. However, I don’t think my strong point was dressing mannequins- but it’s alright, the arms are supposed to come off!
I think Lacey has done very well as she had to put up with me the longest, so thanks for that Lacey! Ayesha has been great, making sure I am alright and not bored, Vicky is just hilarious and great fun to be around and Sarah and Julia have been my desk island buddies!
I have really, really loved it and as tempting as it is to quit school and come along to work here properly, you guys will just have to wait ‘til the holidays and the sample sales and I will be back!
So overall, thank you all so much for the best work experience ever!

Thursday 14 February 2008

Happy Valentines Day!



The Boxfresh team were spreading the luuuurvvvee today!

A day of mutual appreciation and self adulation was enjoyed by all.

Participating loved-uppers dressed in the spirit of the day - lots of red BF tees/knits (you name it, we got it) and some fun loving badges too.

Efforts were rewarded with fabulous treats. Special mention to the heart shaped confection - ladies you have taken party snacks to an entirely new level!

Cue soppy Celine beats (and was that Dolly Parton or just a sugar induced hallucination?) courtesy of resident DJ Keza.

Add a bunch of Boxfreshers ...

And what do you get?!!

A HAPPY VALENTINES DAY!

xxx









Tuesday 12 February 2008

Research? Looks more like a jolly to me!!!!!


Yep, our design team have been hard at it the past couple of weeks. Travelling to the trendiest cities around the world - and passing it off as work!!!

Their most recent excursion was to Tokyo - a hotbed of cutting edge street fashion.

Check out some of our favourite snaps.

Wednesday 30 January 2008

Boxfresh vs Pete Fowler



Cardiff born Pete Fowler's unique style of art, design and illustration has seen him receive big nods from those in the know here in the UK, Japan and around the world.

Renowned for his World of Monsterism toy figures, Pete works in a variety of mediums, including drawing, painting, animation, and sculpture.

In a ground breaking move, Boxfresh fuses our passion for prints with Pete's graphic genius to create his first ever capsule collection of tees, knits and hoodies.

Set to hit the streets and stores this August, here's your chance to own a fashionable work of art!

Thursday 20 December 2007

Boxfresh launch goes with a bang!


Lights, Drummers, Action; Boxfresh kicked off their launch for AW08 with a bang on Tuesday night. The runway on level five played host to a collection of Boxfresh must haves. Models magnumed and blue steeled their way down, sporting sexy, Grace Jones inspired pieces with flashes of orchid and violet from the mainrange collections and block colours with geometric lines from LTD. The entire Boxfresh collection stems with core, rises to direction and elevates to the high end range; LTD, catering for the street savvy consumer to the edgy taste maker. The evening celebrations spilled over to the Boxfresh flagship store on Covent Garden where the winner of our Cut and Paste 2007 campaign was presented her Raleigh/ Boxfresh BMX and £1,000 prize money. Boxfreshers and partners moved onto a mezze of B'Stilla, Bellydancing and Bonding for what turned out to be a successful, productive and standard setting launch.

Monday 3 December 2007

Boxfresh Christmas Shopping Evening 29/Nov/07


We thought we would share with you a photo of our recent Christmas Shopping night at our flagship store in Covent Garden. The night offered a 20% discount on all purchases, music by guest DJ’s Chico and Blue Movies from Different Strokes and a chance to win a Boxfresh Vs Raleigh BMX.

A fun night was had by all!

To find out more about future Boxfresh events and to be added to our mailing list just email us at feedback@boxfresh.co.uk !

Friday 19 October 2007

cutandpaste07.com Winner

From over 1200 entries we have finally selected our cutandpaste07.com winner who gets their hands on £1000 and one of our limited edition Boxfresh vs Raleigh BMX Burners.
The title of the entry was 'Catch me if you can', posted on the 3rd of August by user: pennyfox in West London.
Congratulations pennyfox, we will be contacting you by e-mail to arrange delivery of your prize package.
As we found it so difficult to choose a winner from our final shortlist of entrants we will also be selecting a couple of runners up and presenting them with a well deserved prize. Details to be announced soon.
Thanks again to everyone who took part in the cutandpaste07.com competition, details of another Boxfresh sponsored creative competition will be released towards the end of this year.