Friday 15 February 2008

Elli's view: Work Experience at Boxfresh ...


The first day of any new routine is always daunting, I met up with Daniel who I know quite well and he took me round the office introducing me to people and giving me my 2 week schedule. I am hopeless at remembering names and so when there were 15 or so of them being thrown at me I thought “forget it!” But, I have to say I think I did quite well, I know NEARLY everyone’s names and I think most of them know mine!
I have been doing pretty much everything there is to do in the office and I spent a day in Covent Garden in the store which was really fun. However, I don’t think my strong point was dressing mannequins- but it’s alright, the arms are supposed to come off!
I think Lacey has done very well as she had to put up with me the longest, so thanks for that Lacey! Ayesha has been great, making sure I am alright and not bored, Vicky is just hilarious and great fun to be around and Sarah and Julia have been my desk island buddies!
I have really, really loved it and as tempting as it is to quit school and come along to work here properly, you guys will just have to wait ‘til the holidays and the sample sales and I will be back!
So overall, thank you all so much for the best work experience ever!

Thursday 14 February 2008

Happy Valentines Day!



The Boxfresh team were spreading the luuuurvvvee today!

A day of mutual appreciation and self adulation was enjoyed by all.

Participating loved-uppers dressed in the spirit of the day - lots of red BF tees/knits (you name it, we got it) and some fun loving badges too.

Efforts were rewarded with fabulous treats. Special mention to the heart shaped confection - ladies you have taken party snacks to an entirely new level!

Cue soppy Celine beats (and was that Dolly Parton or just a sugar induced hallucination?) courtesy of resident DJ Keza.

Add a bunch of Boxfreshers ...

And what do you get?!!

A HAPPY VALENTINES DAY!

xxx









Tuesday 12 February 2008

Research? Looks more like a jolly to me!!!!!


Yep, our design team have been hard at it the past couple of weeks. Travelling to the trendiest cities around the world - and passing it off as work!!!

Their most recent excursion was to Tokyo - a hotbed of cutting edge street fashion.

Check out some of our favourite snaps.

Wednesday 30 January 2008

Boxfresh vs Pete Fowler



Cardiff born Pete Fowler's unique style of art, design and illustration has seen him receive big nods from those in the know here in the UK, Japan and around the world.

Renowned for his World of Monsterism toy figures, Pete works in a variety of mediums, including drawing, painting, animation, and sculpture.

In a ground breaking move, Boxfresh fuses our passion for prints with Pete's graphic genius to create his first ever capsule collection of tees, knits and hoodies.

Set to hit the streets and stores this August, here's your chance to own a fashionable work of art!