Elli's view: Work Experience at Boxfresh ...

The first day of any new routine is always daunting, I met up with Daniel who I know quite well and he took me round the office introducing me to people and giving me my 2 week schedule. I am hopeless at remembering names and so when there were 15 or so of them being thrown at me I thought “forget it!” But, I have to say I think I did quite well, I know NEARLY everyone’s names and I think most of them know mine!
I have been doing pretty much everything there is to do in the office and I spent a day in Covent Garden in the store which was really fun. However, I don’t think my strong point was dressing mannequins- but it’s alright, the arms are supposed to come off!
I think Lacey has done very well as she had to put up with me the longest, so thanks for that Lacey! Ayesha has been great, making sure I am alright and not bored, Vicky is just hilarious and great fun to be around and Sarah and Julia have been my desk island buddies!
I have really, really loved it and as tempting as it is to quit school and come along to work here properly, you guys will just have to wait ‘til the holidays and the sample sales and I will be back!
So overall, thank you all so much for the best work experience ever!

Happy Valentines Day!

The Boxfresh team were spreading the luuuurvvvee today!

A day of mutual appreciation and self adulation was enjoyed by all.

Participating loved-uppers dressed in the spirit of the day - lots of red BF tees/knits (you name it, we got it) and some fun loving badges too.

Efforts were rewarded with fabulous treats. Special mention to the heart shaped confection - ladies you have taken party snacks to an entirely new level!

Cue soppy Celine beats (and was that Dolly Parton or just a sugar induced hallucination?) courtesy of resident DJ Keza.

Add a bunch of Boxfreshers ...

And what do you get?!!

A HAPPY VALENTINES DAY!

xxx

Research? Looks more like a jolly to me!!!!!

Yep, our design team have been hard at it the past couple of weeks. Travelling to the trendiest cities around the world - and passing it off as work!!!

Their most recent excursion was to Tokyo - a hotbed of cutting edge street fashion.

Check out some of our favourite snaps.

Boxfresh vs Pete Fowler

Cardiff born Pete Fowler's unique style of art, design and illustration has seen him receive big nods from those in the know here in the UK, Japan and around the world.

Renowned for his World of Monsterism toy figures, Pete works in a variety of mediums, including drawing, painting, animation, and sculpture.

In a ground breaking move, Boxfresh fuses our passion for prints with Pete's graphic genius to create his first ever capsule collection of tees, knits and hoodies.

Set to hit the streets and stores this August, here's your chance to own a fashionable work of art!

Boxfresh launch goes with a bang!

Lights, Drummers, Action; Boxfresh kicked off their launch for AW08 with a bang on Tuesday night. The runway on level five played host to a collection of Boxfresh must haves. Models magnumed and blue steeled their way down, sporting sexy, Grace Jones inspired pieces with flashes of orchid and violet from the mainrange collections and block colours with geometric lines from LTD. The entire Boxfresh collection stems with core, rises to direction and elevates to the high end range; LTD, catering for the street savvy consumer to the edgy taste maker. The evening celebrations spilled over to the Boxfresh flagship store on Covent Garden where the winner of our Cut and Paste 2007 campaign was presented her Raleigh/ Boxfresh BMX and £1,000 prize money. Boxfreshers and partners moved onto a mezze of B'Stilla, Bellydancing and Bonding for what turned out to be a successful, productive and standard setting launch.

Boxfresh Christmas Shopping Evening 29/Nov/07

We thought we would share with you a photo of our recent Christmas Shopping night at our flagship store in Covent Garden. The night offered a 20% discount on all purchases, music by guest DJ’s Chico and Blue Movies from Different Strokes and a chance to win a Boxfresh Vs Raleigh BMX.

A fun night was had by all!

To find out more about future Boxfresh events and to be added to our mailing list just email us at feedback@boxfresh.co.uk !

cutandpaste07.com Winner

From over 1200 entries we have finally selected our cutandpaste07.com winner who gets their hands on £1000 and one of our limited edition Boxfresh vs Raleigh BMX Burners.
The title of the entry was 'Catch me if you can', posted on the 3rd of August by user: pennyfox in West London.
Congratulations pennyfox, we will be contacting you by e-mail to arrange delivery of your prize package.
As we found it so difficult to choose a winner from our final shortlist of entrants we will also be selecting a couple of runners up and presenting them with a well deserved prize. Details to be announced soon.
Thanks again to everyone who took part in the cutandpaste07.com competition, details of another Boxfresh sponsored creative competition will be released towards the end of this year.

Boxfresh Vs Barbour

The collaboration between Boxfresh and Barbour is a logical one, with both companies having strong British heritage and a desire to produce quality products.

The partnership will be a first, combining the cutting edge street styling of Boxfresh with specialist outdoor designs from Barbour to construct an original garment that will prepare you for anything that the urban outdoors can throw at you. Since 1894, J Barbour and Sons have produced clothes perfectly suited to enjoyment of life beyond the city. It is commitment to quality and durability that has seen the name Barbour become synonymous with the best country living.

For further details on this exclusive collaboration please email feedback@boxfresh.co.uk or click here to buy yours !

Boxfresh vs Raleigh

Boxfresh vs Raleigh

Presenting a true street icon.
The long awaited collaboration is now available.

Boxfresh and Raleigh have hooked up to create a limited edition Boxfresh BMX Burner
in celebration of the 25th Anniversary of the Team Aero Pro.
The frame is a full cromo 99.9% replica of the original tange frame.
Extra specs include black skyways, branded polka dot design,
royal and emerald colour brake cables and 80's rad pads.

The Raleigh bike company was formed in 1890 in Nottingham.
Raleigh launched its original red hot 'Burner' range in 1982.
Oozing with street cred and a real performer on the track,
by 1984 it had become the outstanding success story of the company,
selling half a million bikes in less than two years.

Boxfresh are proud to of had this opportunity to create a very special version
of this iconic bike.
We can remember all the grazed knees and elbows just looking at it!

click here to buy yours !

Another Boxfresh vs Raleigh collaboration is in development....

www.cutandpaste07.com

get hold of a poster through Vice, Arena, Maxim, Don't Panic or down-load one straight from the site - stick it up in the most random, hard to get to or amusing place - take a digital photo and upload it to the site. There is £1000 cash prize up for the winning entry, which will be judged purely on the above criteria....

www.cutandpaste07.com

Boxfresh Burner in FHM

The hype continues over the Boxfresh/ Raleigh Burner.

Last in the series

Evolving Styles pics

Thanks to everyone for turning up last Friday to Cargo for the excellent Evolving Styles event with Lady Pink and Nick Walker.

Owen Phillips interview

Owen's new interview. check the link

London's Burning

Sorry for the last minute post. If anyones wants to get involved in a BMX pub crawl down the Thames this Sunday I'll be rolling along on the new Boxfresh Burner. Meet at 11am under the clock at Waterloo.

BBBBQ

Ben's birthday barbeque. big shout to Graphic techniques for another splendid BBQ. Muchos Gracias Senors.

Evolving Styles this Friday

The huge success of the first two auctions has already set the tone for this summer’s most original night out. However, this Friday’s event is the one that graff-heads, aficionados, artists and art collectors have really been waiting for. Making an exclusive UK appearance will be the legendary Lady Pink - the most famous female graffiti artist in the world. Lady Pink (who you may remember from her starring role in the seminal hip hop movie, Wild Style) will be creating six original canvases live on Friday night, which will then be auctioned off for charity. As if this wasn’t enough, we also have acclaimed artist, Nick Walker who, along with Banksy, is one of the originators of the infamous Bristol stencil scene. This is a rare opportunity for anyone to invest in a piece of street art history*and highly valuable works of art*with all proceeds going to charity.

Naturally an event of this magnitude requires music to match, so in the interests of getting the party truly rocking, we have enlisted the help of the mighty Punks Jump Up to provide the evening’s soundtrack. At 8p.m. the auction begins where anyone can bid on their preferred canvas. At 9p.m., the highest bidders will get to take home their one-off pieces of art with them.

Evolving styles in association with Boxfresh

Bread and Butter Barcelona

Pics of the amazing Boxfresh "Fresh to Market" concept stand at B&B tradeshow.